Internet Technology and Marketing Students – Web Pirates Are Looking For You on the Web’s High Seas

Pirates are not new to this world. From ancient times to the present, robbery on the high seas has been a constant.

Today, the business continues to thrive, often with the help of high tech devices like handheld GPS units. Hard though it might be to believe, in some places, the formula for riches continues to be a few fearless men, some guns, and a small motor boat.

But piracy isn’t limited to the high seas.

A computer, the ability to advertise on the web, and tales of overnight riches inspire internet pirates to claim to have expertise in marketing and technology that they either don’t have or don’t know how to teach. Whether they are garden variety conmen or so-called entrepreneurs whose ambition exceeds their know-how, they can dupe the average beginner into committing time and money to a service or product that isn’t equal to what they promised.

When I told one e-entrepreneur that the $5,000 charge for his live, five day set-you-up-with-all-you-need-to-be-rich-on-the-internet-course would obliterate my savings account, he asked me what I could possibly do with the money that was more beneficial. I hung up on that pirate.

When you’re blinded by hope and myth, you see little about the downside-the risk of losing trust and money to clever scams or internet “friends” who want victims, not students. Yet, many who wouldn’t give a bag lady a dollar pay hundreds to these internet hawkers of hope.

There are no shortcuts when it comes to learning online marketing or technology. Don’t buy from a “one-stop” instructor who claims you, too, can make a million. Credible instructors distinguish what they can and do teach from what they do not. No one can teach you “all” you need to know about online technology or marketing for any price in a weekend or a week.

On the other hand, don’t let the audacity of a few keep you from seeking serious teachers who can become trusted mentors. Look for teachers with a brick and mortar approach-those who stress that being online requires the same toolbox mentality required by any traditional business: a good product or service, marketing and a delivery system.

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Keeping Up With Internet Technology And 100Mb Ethernet Benefits

It might be hard to keep up with certain forms of technology out there, but there are still different aspects to stay on the same page with. People are quite picky about the internet connection that they use on a daily basis and will often turn to various internet tools and options for help. 100Mb ethernet is an excellent choice for those who need something simple and incredibly beneficial to daily operations.

There is no limit to where these tools can be used. People will need to use this type of connection for their home needs as well as for the office operations that take place all day long. It will be up to the owner to think about what they do with their internet connection everyday and what they feel they are going to need.

When a 100Mb ethernet connection is put into place, users will be able to download any files and applications that they want. As long as their computer has the proper amount of memory installed and ready to go, they should be all set. Computers will need to be plugged into the connection through their ethernet port at all times if they want to download freely.

People will often improve and upgrade their internet tools so that they can enjoy much more media. Music and television shows are never hard to find online and if the ethernet connection is not strong enough, the user will certainly miss out on a lot. Stay updated so that it is easy to continue to keep up with favorite programs and enjoying brand new music from popular bands.

Most tend to turn to brand new options simply because they are looking to save some money in the end. Switching to a 100Mb ethernet does come out to be cheaper, but that does not mean that the connection is going to be cheap in any way. Everything should be connected at all times unless the services have not been paid on time. Of course there are regular services down time that could occur so keep that in mind.

As for the installation process, most of these tools can be taken care of by the user. Ethernet connections and routers can be plugged in within a moment or two. Users can take care of the simple tasks so that they can continue to keep the costs down. Use professional services only when the process seems a bit too advanced for taste.

The search for a reputable service carrier is a fairly easy one. Users simply need to find someone with decent coverage, fewer down times and affordable prices. Once they locate that, they can inquire about other services, tools and equipment that will be utilized. Keeping up with the times is not always so easy but there are ways to stay on track.

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4G Internet Technology and the Wave of the Future

Just when you were feeling like you were finally beginning to get caught up on the technological world of today – your smart phone in hand, mp3 player turned on and wireless internet installed – all signs point to the probability of a few new players entering the game. Recent developments having to do with the popularity of the iPhone and other devices of the type have shown that internet carriers are going to have to upgrade their mobile networks if they want to be able to handle the growing amount of data traffic likely to come from consumers using popular social networks and video programs. Many members of the telecommunications technology community are looking to 4G for the future of wireless internet communication.

But what is 4G? The answer to that question can be surprisingly tough to find, especially if you’re not the most technologically-savvy person in the world. 4G is the shortened term for fourth-generation wireless, the state of mobile broadband communication that follows the third generation (3G). Still a little lost? Carriers and standards bodies are, too. Much of exactly what 4G will entail remains to be defined. Experts agree that it will most likely include end-to-end IP and high-quality streaming video, but few details are known. A combination of WiMax and WiFi technology is likely to be used.

Even with this definition, you may find yourself asking what fourth-generation wireless internet means to you. What is all the fuss about? Industry heads predict that users will be able to expect wireless services that support lightning fast data-transmission speeds as high as 100Mbps. Traffic prioritization is also a possibility.

What this means is that live stream video will be available faster and easier than ever. YouTube videos will be downloaded in a flash, and mobile employees will be able to participate in video conference. The quality of these videos will be excellent. Other 4G possibilities include mobile vlogs and new models for collaborative citizen journalism.

Though 4G will be faster, it won’t be cheaper, especially for carriers. The Telecommunications Industry Association estimated spending of more than $4.4 billion on WiMax infrastructure in 2008. WiMax is only one potential 4G standard, so if that big of an investment is being made in one area, imagine what is being spent in other areas and the total as a whole. Wireless internet carriers will have to drop big bucks if they want to move into this next phase of wireless communication. The investment, of course, will most likely be quite worth it.

Don’t get your undies in a bundle yet – 4G technology is still quite a bit of a ways off. Wireless communications providers are just starting to dip their toes into the sea of 4G, WiMax and other such technologies, and no clear answers are available yet. It might be a good idea, however, to start reading up on this fourth generation of wireless communications. You’ll be able to keep up-to-speed on the latest in telecommunications and eventually decide if 4G is an option that is right for you.

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Rapidly Developing Internet Technologies and 4g Wireless Internet

It may seem to the general public that new internet technologies come out overnight. One day they are using dialup internet, and the next everybody is cruising around on a broadband network. The same is true of mobile technologies. When the jump from 2g wireless to 3g wireless happened, people felt like all of a sudden the world of mobile internet technology had changed for the better. The truth, however, is that 3g networks were a decade in the making. While this sounds like a long time, considering the amount of time, energy and technological development that went into getting these networks off the ground it was relatively fast. The first generation, the very beginning of the chain of development, was founded in the 1980s. Now, in the year 2010, the fourth generation is already upon us. The 1990s saw the 2nd generation, or 2g internet, and by the end of the decade 3g technology was prevalent. It has, in effect, been a decade since the last big swing in internet technology. The world is just about due for another.

The big jump between 2g and 3g wireless was the use of multimedia applications. Instead of simply being able to access simple internet functions, people could actually start to see the gap closing between the internet and multimedia functions of their home computers, and that of their mobile devices. The advent of 4g wireless will see those media functions expanded upon and improved upon to an unprecedented degree. People will be able to use functions like video calling and video conferencing in perfect quality, and will be able to do it from anywhere with connectivity and coverage. Being sold as the ‘fastest mobile communication method without cables’ that has ever been created, 4g wireless is sure to revolutionize not only how people use mobile devices but the number of devices that can support an active internet connection. Of course, it may take another decade to really develop that kind of expansive technology, but the world of internet wanted to offer up something for users to chew on in the meantime.

For many years cellular phones have operated with antennas, and the people behind 4g wireless simply thought, why not the internet too? Instead of relying on cables and wires to physically deliver connectivity, it just seemed to make more sense that more people could access the internet more easily if it was coming from a centralized source. Right now, that allows people in urban areas to access the internet from all around town, but someday it could allow people living in areas that have never had high speed internet access to quickly and easily get connected. Of course, questions can be raised over an entirely wireless network about safety and security, but as these networks are further developed such issues are promised to be fully addressed. For the mobile broadband communications purposes that the first users of the new generation of internet service are likely to require, the safety and security is more than adequate, and the timing could not be better for a new boost in internet and communications technology.

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The Growth of Internet Technology: Will the Trend Continue?

The world has become a ‘global village’. This oxymoron is because of the immense contribution of the internet and the way it has been able to successfully bring the globe together in a village like community. The term ‘Global Village’ was coined in 1970s by the great visionary Marshall McLuhan. This has been converted into reality by the growth of the internet technology and its continuing trend. Before delving deep into the stats, one can easily count the benefits of the internet in the field of transportation, communication, entertainment, medical science, education, research and development, logistics and many more. The growth of internet has been exemplary over the last couple of decades. It is already documented and speaks volume about how this technology has penetrated into the lives of the masses all over the globe.

It is unbelievable and surprising that the internet had just around 16 million users (about 0.4 percent of the global population) in 1995. Today, it has around 2,267 million users (December 2011). This is approximately 32.7 percent of the global population (source: IDC, International World Stats). In a span of 17 years the internet technology has grown by leaps and bounds. Off course, the credit for this impetus should also be given to the people and other emerging technologies that has consistently made internet more accessible, beneficial and omnipresent.

In common parlance, Internet refers to a global interconnection of networks owned and operated by industries, academia, government and other private entities. It is meant for the transition of knowledge, information and a viable means of communication. While racing with time, it has so far achieved and surpassed all the objectives of its authors and concept builders.

Even the flora and fauna has been impacted upon by the internet technology. If you are around 35 years of age then you can easily recollect the vintage years of this technology and the way by which it grew. The consolidation of the internet as a global platform has changed the way of communication and international and domestic business activities. Due to this technology, communication has no distance related barriers. It has integrated the whole world with a single thread and gave true meaning to the words ‘global village’. It would not be an exaggeration if you call internet technology as the best and universal means of communication for billions of people.

The credit for this rapid growth of the internet technology should also go to the development of different protocols such as http and https, TCP/IP and IPv4 that may become IPv6 very soon. Moreover, Ethernet, routers, routing protocols, the development of the document object model, domain name resolution (DNS) and security measures like firewalls and fiber optics are some of the technological aspects that you should include in the list of the factors that has played a pivotal role in making internet technology such a big success.

One more thing that you can’t afford to omit in this discussion is the role played by World Wide Web Consortium (W3C). W3C has delivered all important interoperable technologies in the form of tools, guidelines, specifications and software to help the Web grow to its full potential. As a forum for information, communication, commerce and collective learning, W3C has innumerable contributions to the growth of the internet technology.

What is more intriguing and encouraging about the internet technology is its consistent growth over the years. Every day we come across about new products and services using this technology. It has given concrete platform for many industries to grow and benefit people. The latest buzz in the market related to the internet technology is the smartphone. Most recently, it has revitalized the complacent telecommunication and entertainment industry with fresh concepts and given vigor to achieve more and more in the coming years. So there is no harm in saying that the growing trend of internet technology that began a couple of decades ago is likely to continue and bring something new and improved.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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How to Choose the Proper Limo Service for Your Upcoming Special Event

There are several different event types that could require limo service. From weddings and proms to airport transportation and group events, riding in a limo driven by an experienced driver takes some of the strain off of the host. With the proper limo company in charge of the travel details, there is no need to be concerned how your party is going to get where they need to go.

The first and perhaps most important factor to consider when choosing a transportation company is how many people you have to fit in the vehicle. Some companies have large stretch limousines and stretch SUVs while other companies may only have town cars and vans available. Be sure to get an accurate count before deciding what type of vehicle you are going to get.

Some of the common types of vehicles available at many limo service companies include stretch Hummers, Lincoln Town Cars, and stretch limousines. All of these cars can transport various amounts of guests. A town car or sedan is sufficient for one or two people while a stretch limo or SUV works better for larger groups.

The next factor to think about is where you are traveling to and from. Many companies will only work in their local area while others will drive you anywhere you want to go. There are even some limo service businesses that will take their passengers across the country if that is what they want to do. Just be aware that the farther you go, generally, the more expensive the trip is going to be.

When calling around to various limo service companies, be sure to get quotes before you choose one. Every business is different and to get the best deal you need to shop around. Ask them about any added services that you may benefit from as well. Some businesses will add on more time or a beverage package for an additional charge if you want it as part of your trip.

If you are ordering your limo service for your wedding, you want to make sure that the company you hire will be accommodating to your needs. You are most likely going to want to stop and take pictures at various locations while still keeping a certain schedule. Be sure the transportation service that you choose allows you to be in complete control of what you are going to do while you are in the car.

Before making your final decision, go and visit the limo service company that you have decided on. Ask to take a look at the vehicle that they are offering you so that you can be sure it is one that you are going to be happy with. If you do not completely agree with what they have picked out for you, you will have the opportunity to view the rest of the fleet on the spot.

Whenever you are planning a special event and you want to get transportation, make sure it is done by a professional company that Is well-known and trusted. The most important thing is that you get where you need not only on time, but also safely. Check reviews and ask friends and family for suggestions before you settle on any one driving company.

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